Full circularity in textile industry by 2030

We believe that waste is the most valuable resource for the emerging age of circular economy, and needs to be treated as such. 

Reverse Resources is a tracking and trading platform for textile waste, providing 360 degree transparency of the waste flows. It’s like an Uber of textile waste. 

Recycling textiles to fashion products is no more a technical challenge. It’s a problem of blocked access to waste, incomplete waste data and inflated prices caused by the current waste handling and trading practices. 

RR holds a key to a large global network of critical stakeholders. We match the supply and demand, break down market barriers, shorten supply chains and thereby increasing value along the way. We help to bring down the cost of textile-to-textile recycling and support the scale-up of circular economy. 



Our team


Ann Runnel
Founder & CEO

Ann has been researching eco-innovation in the textile industry since 2010 to understand how great sustainable innovations could be scaled up. With her background in economics, she is driven by the question how can circular economy be set up profitably and efficiently on global scale.

Nin Castle
Co-founder, Lead of Recycling Community & Projects

Nin ran her upcycled, design-led brand Goodone for 8 years. Since joining RR in 2017 she has been leading development of the network of waste suppliers, handlers and recyclers. She is leading our collaboration projects across Europe, Asia and Africa.

Dea Lasting
Product manager

Dea has experience with software product development having set-up a successful company in this space. She has now taken on the role of product manager with a strong focus on steering the future product roadmap for Reverse Resources.

Marius Golden
 COO 



Madis Peebo
Chief Technology Officer

Madis joined us together with Triin from Nevercode. They worked together well in the previous team, and are now doing wonders with the development of RR tool.


Software developer

Wiseman Skuku joins the RR team as a software developer. He hails from South Africa, holds degrees in various disciplines and have worked in development teams building solutions for small and large corporations. He takes pride in designing and developing clean and elegant solutions. In his own words: ‘I spend most of my time in front of a monitor, coding, drinking coffee, and contemplating how software solutions can address the problems humankind faces’.

Mari-Liis Link
Brand designer / UX UI

Mari-Liis brought colours and good looks of our presentation materials to the team. As part of the product development team she helps us improve the user experience of our digital tools.

Marieke Koemans-Kokkelink
Lead of Sales

Marieke joined the team in end of 2018 and has since then led the work of market discovery and new leads. She is our eyes and ears as well as our big heart helping us to push things forward and listen to the industry. 

Mumit Hasan
Head of Operations, Bangladesh

Mumit joined us in 2020. He previously worked at Li & Fung. He is deeply dedicated to improving our processes and client satisfaction. He has taken the lead in scaling up our operations in Bangladesh.

Ahmed Ali
Project manager, Bangladesh

Ahmed is a qualified textile engineer and has gained industry experience working in several notable Textile factories in different roles and responsibilities. Ahmed is a high achiever and amongst his many accolades served as a brand ambassador for UNGC. In his own words, "I aspire to be a light bearer for a better world”.

Hemel Bhuiya
Technical client support

Before joining us, Hemel had accumulated experience in garment production in Bangladesh. He completed a Masters degree in Estonia on the challenges of textile waste. He has experience doing fieldwork for RR in Bangladesh and Sri Lanka.

Maxime Bourland
Lead of Business Development & Research

Max joined us from IKEA Poland where he was leading the setup of their circular strategy. He joined RR in June 2019 to help us carry out large waste mapping surveys and market analyses in new target countries.


Ranjit Sasi
Business Development Manager, India

Ranjit has many years of experience in the textile industry. Amongst his noteworthy achievements, he has worked with Intertek and TUV SUD at a senior management level. On top of this, Ranjit has ‘start up’ experience in India from which RR benefits greatly. He is passionate about circularity and sustainability.

Harshitha Venati
Programme Manager

Having previous experience as investment analyst in Intellecap and then as Director of Sales and Operations in Popular Polypack, Harshitha has very good strategical business development skills. She joined RR in January 2021 to start building our operations in India.

Shamiul fell in love with RR's mission and joined us in May 2019 coming from previous position in H&M Dhaka office. After helping RR off the ground he moved on to work for Target Australia to expand his knowledge across circularity space in other materials, but remained with RR as an advisor.