Every May for the past 8 years Copenhagen has hosted the gathering of the leaders of global fashion industry to discuss the challenges related to the environmental and social problems of the industry sector. The Danish Fashion Institute hosting the event has done a great job bringing the topic on to such high level, triggering collaboration and joint efforts to make a change happen. Together with the yearly gathering of the Sustainable Apparel Coalition, some of the participants spent a whole week in Copenhagen working intense on the questions of transparency, circularity, technological improvements etc. to support common new practices to be put in action.
Reverse Resources took part of two events - Planet Textiles and Copenhagen Fashion Summit. And we are happy to say that we got some very interesting feedback from different brands we talked to and from different presentations and panel sessions we took part of.
First of all, we got a clear signal that it is a common practice in the industry sector that there is not enough feedback system from fabric and garment suppliers to their buyers on a product level. Audits are usually carried out on the supplier level to gather data about general issues like water and energy use, wage levels, certifications etc. This is the reason behind the lack of transparency issues.
Second, we got feedback from several large brands (not mentioning any names before we've actually reached cooperation agreements) that our solution is most interesting and necessary for them. For us it's a great validation of the concept in addition to the recognition we got by the Global Change Award.
And third, it was most interesting to hear the discussion "Will technology save fashion?". Adidas, G-Star Raw, Cradle 2 Cradle and others on the stage were discussing that it is rather the question of collaboration and people behind the technology who create changes but you need technology supporting the change. It's great to find such feedback as Reverse Resources represents the mindset that you can't solve some issues around transparency and efficiency in a global supply chain without offering good software tools for that, but you need actual business partnerships and working methods to be in place to implement the new technology. A two-sided problem. But it's a huge business opportunity for the IT sector to work together with the fashion industry and it's major environmental and social challenges.